We live in a world divided into two groups; “creative people” and “non creative people”. We do it with businesses too – even entire sectors – “the creative industries” implies that other industries are not creative, which is of course, nonsense. Creative isn’t a department at Brands at Work. It’s everyone’s job, regardless of ‘creative’ featuring anywhere in someone’s job title. If you currently doubt your own creative abilities, have a quick read of our tips on how to train your creative brain to find inspiration in anything, anywhere.
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